top of page
BookABike-banner.png
ROLE: UX DESIGN, VISUAL DESIGN
DURATION: JUNE - JULY 2019

Design a bike sharing service app page flow for cyclists

VISUAL DESIGN | UX | CONCEPTUALISATION | RESEARCH

Overview

The downside of life in Indian cities is the difficulty commuting poses. Overloaded public transport and increasing distances add to the stress of living in the Indian cities.

Whether you are a visitor to this melting pot of cultures, or a resident of the city, it is important to have a self-ride bicycle at your disposal to make the most of your time.

If you do not plan to buy a bicycle of your own, Book A Bike offers the perfect solution by making the process of self-ride bicycle booking in Mumbai or similar cities convenient and affordable.

The Book A Bike app allows you the freedom of booking a bicycle at your fingertips.

Book-A-Bike-project-overivew-mockup.png

Introduction

Book A Bike is a bicycle sharing service that has a few bicycles placed across Mumbai at some designated spots. People are required to pick-up and drop off bicycles at these spots, for which they would be charged by the hour, day, or a week or so. The rates vary depending on the different kinds of bikes and the riding gear that the person rents along with them.
 

We required an app to help people explore, decide, and book a bicycle that they could pick up and use for the booked time.

Problem statement

For the majority of people nowadays, travelling by public transportation can be a pain, especially during rush hour. Commuters are compelled to ride congested transit that requires numerous transfers. Having said that, traffic congestion may cause an additional delay. Using their automobiles to get around might be a hassle, and parking can be difficult to come by.

Goals

Product related | Growth related

The key business goal for Book A Bike is to offer a one-click solution for an eco-friendly, smart, and cost-effective way to commute in congested cities. It will also look at inter-school or inter-campus commuting as an add-on option.

Competitive analysis

I compared the competition's main goals and overall strategy, and I came up with several important contrasts.

As a result of being able to pinpoint their main areas, I was able to conduct fact-based analysis and develop ideas and tactics.

I compared Yulu, Pedl by Zoomcar, and Mobycy's primary features, primary functionality, design, and ease of use in order to improve the user experience.

Comparing the BookABike app to competing services reveals that it may use some improvement.

Competitor-analysis-BookABike.png

User research

User research was done to learn more about the end-users and their need to understand the problems. It concentrates on understanding user behaviour, needs, and motivation.

  • Tourists who tour new places want to explore more places.

  • People who are frustrated with Uber/Ola/similar apps.

  • When friends and lovers want to cycle together, the school way.

  • People who want to burn their calories in a natural way.

  • People who don’t want to defile the environment.

  • People who adore cycling.

User base

Demographics: People and cycling lovers from cities and developed towns who prefer cycling over other conventional ways to travel for short or long routes. Adventurous people who like travelling on and off roads.​
 

Age group: 16 and up—Tier 1 city dwellers.
 

Psychographics: Frustration with finding a suitable (quick, eco-friendly, and cost-efficient) way to travel within a city for short distances, especially during official or personal visits to other parts of the city.
 

The joy of cycling for travel enthusiasts and fitness freaks.
 

Knowledge Level: The target user group is educated and understands the need for the product.
 

Technology Orientation: Most people are aware of technology and know how to operate apps on their mobile phones.

Research

Interview: I was able to interact in depth with a few of my friends and local people who shared their experiences and feelings about biking in the city and using some bike apps.

Survey: After interacting with people, I took some queries into analysis and gained some insights to prepare for a survey that allowed me to interview some of the people who were interested in renting a bicycle.

Questionnaires: I took the Zoho Survey to solicit qualitative and quantitative data from potential users of the app and bike-rental service. I created a survey and disseminated it among a platform of users most likely to use the service. Around 16–20 responses were received. Here are a few questions respondents were asked:

Questionnaires

1.Do you ride a bicycle?

2.How long have you been cycling?

3.What type of trips do you take on your bicycle?

4.How often do you make a bicycle trip for transportation?

5.On average how many miles do you travel on your bike in a week?

6.Do you wear helmet when you ride a bicycle?

7.Do you think a bicycle is a safe means of transport?

8.What are the benefits of riding a bicycle?

9.What puts you off cycling?

10. How safe do you feel cycling on the following provision at any time of the day?

11. Do you use a cycle light while riding bicycle at night?

12. Have you ever used a bike share or bike rental service before?

13. Do you prefer to ride alone or with your friends or family?

14. If you receive some type of rewards for riding your bike at work, would you like to ride often?

Survey analysis

After amalgamating the questionnaires, I decided to shorten some of the main questions into six. I shared the questions via survey with the users virtually in real time. All in all, this helps me understand the user's perspective. The following survey analysis from the users is as follows:

BookABike Pages-16.png
BookABike Pages-17.png
BookABike Pages-18.png

User segmentation

BookABike Pages Demographics-19.png

Students (16-25 years)

  • Looking for low cost bikes.

  • Long Routes.

  • Looking for ways to save money.

  • Drop on and drop off.

BookABike Pages Demographics-20.png

Working Employees/
Professionals (25-45 years)

  • Exercise.

  • Commuting To and Fro.

  • Looking for discounts/rewards on receiving max miles.

  • Find group/club rides.

BookABike Pages Demographics-21.png

Senior Citizen (60+)

  • Looking for economy bikes.

  • Nearby Rental Stations.

  • Short Distances.

User personas

User-Personas-BookABike.png

Storyboard

Scenario: Abhijit is a photographer and fitness freak who needs to travel on his bicycle to meet the client on time as he is time-conscious.

Storyboard 1.jpg
Storyboard 2.png

Information Architecture

IA-BOOKABIKE.png

Concept ideation

  • The main concept of this app is to offer a convenient, cost-effective solution to commuters in a congested city.

  • Consumers must be able to book a bike with a user friendly interface that offers location guidance and ease of booking.

  • The user must be able to collect rewards as part of the rewards programme and redeem them for gifts. This should be integrated into the app's UI.

  • The pricing structure and the rewards tier should be simplistic and easy to navigate in the app.

Paper wireframes

Concept sketches on paper were the first phase in the design process before switching to digital. I quickly drew a wireframe on paper to generate ideas for addressing the shortcomings found in the competitive audits. I concentrated especially on the Rewards page.

Wireframes-BookABike.png

Low fidelity prototype

Wireframes-BookABike-Lofi-prototype.png

Style guides

Style-guides-BookABike-2.png

High fidelity prototype

Implemented user usability research, updated the new elements while maintaining the same user flow as the low-fidelity prototype, and then followed the user flow. An improved and simpler interface for customers to reserve bikes was included in the final high-fidelity prototype.

Hi-fi prototype.png

Key mockup

Book-A-Bike.png

Going forward

Impact

The app is easy to use and very informative. Also, it offers rewards and payment scan options which made the users more exciting.

What I learnt

User research is crucial for creating a user-centered design since it reveals the needs and issues of the intended audience. Finding user goals, motivations, and obstacles that can be resolved during the design process is made easier with the help of user research.

  • During the booking process, be aware of the user's demands and problem areas.

  • giving simplicity and usability of UI interfaces a priority.

  • Use visual aids to focus the user's attention and assist in decision-making.

  • Iterative testing and design improvements will improve the user experience over time.

Next steps

Analyze the app's success in achieving its aim of making accessibility more user-friendly.
 

Determine whether there are any extra needs, and then brainstorm ideas for new functionality.

bottom of page